Holistic Wealth Management Fee Structure
At Larsen Wealth Management, complete fee transparency is just one of the many ways we demystify and simplify the process to ensure we help you achieve every goal for your family in a straightforward, above board manner. As you peruse this page, you will notice all required disclosures and fee schedules are available to help you determine who is on your "short list" of Certified Financial Planners™ to interview. Larsen Wealth Management is FEE ONLY and does not accept commissions of any kind.
First, a Brief Story
This page is a summary of the fees for our primary services and how we price versus some others for complete wealth planning & management. We would like to mention one interesting psychological phenomenon that we have noticed as you review this page. Although the general public really appreciates how our industry has finally shifted to more cost transparency, we don't think consumers realize yet how much price has come down across the board and how services have become much more comprehensive than just 10-15 years ago.
Most would rather pay double and triple and not know about it? It seems that way some times! As an example of this strange dichotomy, almost 20 years ago I was still referred to as a "stock broker". I charged you 1% to 3% of every stock trade or if mutual funds were the choice, I explained the difference between A, B and C shares. Many consumers did not want to pay the 5.75% upfront associated with A shares and often chose B or C shares. Even though the internal charge averaged 2%, consumers never saw it, so it "felt" like they were not paying anything. That didn't even include mutual fund trading costs which to this day do not have to be disclosed and can add an additional 1%! For that almost 3% that you didn't think you were paying, you got a product and basic advice.
Fast forward to today. Now, plus or minus, people pay roughly 1% or less a year. Investment products have gotten much cheaper and even trading costs can be defined with many strategies. Many of those stock brokers have become Certified Financial Planners™. They can advise on a wealth of additional topics and can create detailed living plans that hold your hand every step of the way. They can reallocate your funds without any additional commissions or sales loads. They even offer more tools and technology to simplify your life and tie it all together. But you know what? That transparency means you see that 1%. It "feels" like you are paying more because you didn't see it 20 years ago. (Unless you read the prospectus!) Reaching your families goals has never provided more services and value!
Most would rather pay double and triple and not know about it? It seems that way some times! As an example of this strange dichotomy, almost 20 years ago I was still referred to as a "stock broker". I charged you 1% to 3% of every stock trade or if mutual funds were the choice, I explained the difference between A, B and C shares. Many consumers did not want to pay the 5.75% upfront associated with A shares and often chose B or C shares. Even though the internal charge averaged 2%, consumers never saw it, so it "felt" like they were not paying anything. That didn't even include mutual fund trading costs which to this day do not have to be disclosed and can add an additional 1%! For that almost 3% that you didn't think you were paying, you got a product and basic advice.
Fast forward to today. Now, plus or minus, people pay roughly 1% or less a year. Investment products have gotten much cheaper and even trading costs can be defined with many strategies. Many of those stock brokers have become Certified Financial Planners™. They can advise on a wealth of additional topics and can create detailed living plans that hold your hand every step of the way. They can reallocate your funds without any additional commissions or sales loads. They even offer more tools and technology to simplify your life and tie it all together. But you know what? That transparency means you see that 1%. It "feels" like you are paying more because you didn't see it 20 years ago. (Unless you read the prospectus!) Reaching your families goals has never provided more services and value!
Initial Consultation and Free Retirement Assessment |
Complimentary - We would have an initial 15 minute phone consult with you to ensure we are good potential fits for one another. Once that is determined we offer a number of free assessments before you pay us a single dollar. You can learn more about our free assessment and begin the process on our "Start Here" page. While we will show you a fair amount of information in our assessment, we do not not give out specific advice nor share the names of strategists we use in managing your money until you become a client.
​Comprehensive Wealth Planning & Management
We do not blend fees. What that means is many other firms will charge you a higher rate on the first dollar invested and blend your fee based on tiers. We simply charge the the lowest fee level attained on the last dollar invested. For example, using our actual fees below, if you have $1,500,000.00 with us, the advisory fee is a straightforward .9%.
Total Assets Under Management |
Annual Fee |
$5,000,001.00 and Up |
.6% (Maximum Annual Fee: $40,000.00) |
$4,000,001.00 to $5,000,000.00 |
.65% |
$3,000,001.00 to $4,000,000.00 |
.70% |
$2,000,001.00 to $3,000,000.00 |
.80% |
$1,000,001.00 to $2,000,000.00 |
.90% |
Amounts under $1,000,000.00 |
$1875 minimum quarterly fee |
Required Disclosures
2024 ADV Part 2A
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2024 ADV Part 2B
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Privacy Policy
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Larsen Wealth Management, LLC is a Registered Investment Adviser. Advisory services are only offered to clients or prospective clients where Larsen Wealth Management, LLC and its representatives are properly licensed or exempt from licensure. This website is solely for informational purposes. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Larsen Wealth Management, LLC unless a client service agreement is in place.